Home Sustainable Travel ETG sets out plan to become a B Corporation

ETG sets out plan to become a B Corporation

by Alice Bayly
Views on drive from Muscat to Al Hamra

Update on B Corp Journey – December 2021

Six months ago, we completed our initial application to become a B Corp and made our commitment to putting ‘People’ and ‘Planet’ alongside ‘Profit’ at the heart of our business objectives. We want to update you on what we’ve been working on in the meantime.

Achievements to be proud of:

* We’ve committed to donating 1% of our profits to charity

* Every ETG traveller has the carbon emissions of their international flights mitigated through our investment in SeaTrees projects. Flying to our destinations is clearly the most significant aspect of our holidays in terms of carbon emissions. Measuring and mitigating that impact is a first step.

* In signing the Glasgow Declaration on Climate Action in Tourism, we’re publicly committing to lowering our carbon emissions. We’ve started by measuring the impact of our flights and our office, and we’re moving on to other aspects of our itineraries and operations next.

* Collaboration with our partners: we took the opportunity of the enforced pause of the lockdown to have in-depth conversations with our partners about the ways in which we can support and promote sustainable travel in-country. We aim to make travel count for our clients and also the people involved in delivering those travel experiences as well. One result of this was the successful launch of our ‘Tip-Inclusive’ holidays across the portfolio.

* We’ve welcomed two interns into ETG and given them training, support and work experience under the Government’s Kickstarter scheme. Our first ‘graduate’ went on to get a fantastic job in marketing and told us “, there was no way I could have got the job if it wasn’t for what I learnt with ETG’. We were very proud of that.

* We’ve reviewed and refreshed our staff handbook to ensure that we’re always doing right by our ETG team.

What is a B Corporation?

A B Corporation is an independently verified business that meets the highest standards of social and environmental performance, transparency, and accountability. The B Corporation mission is to prioritise ‘people and planet’ as much as profit in business – and over the past few months, we’ve been working on innovative ways to do just that. 

We want to be a company you are proud to travel with, safe in the knowledge that your holiday is ethically and environmentally sound.

Our Founder and Managing Director, Sam Clark, said:

We believe in the economic, social – even environmental – benefits of travel, otherwise we wouldn’t do what we do.  And we’ve always tried hard to make sure that travel done ‘the ETG way’ is a force for good.  We share the B Corp ethos that sustainability is not a single badge to be gained: it doesn’t mean standing still, rather a journey of continuous improvement and we’re proud to be on itTo misquote Dolly Parton, ‘We’ve found out who we are and we’re going to do it on purpose.’ 

Local people driving in rural Sri Lanka

When it comes to responsible travel policies, we always support projects that not only mitigate our carbon emissions but promote biodiversity and provide local people with sustainable alternatives to logging and poaching. Our recent initiatives include: 

  • A drive to reduce single-use plastic waste on our holidays one bottle at a time by providing drinking water refills and reusable bottles. We have implemented this in seven out of twelve destinations, saving average 56 single-use plastic bottles per person per two-week trip. 
  • A commitment to increase the local economic and social benefit of ETG tours which, since 2017, has resulted in over 770 ETG travellers enjoying a meal at a social enterprise restaurant during their holiday.  
  • carbon contribution for all our bookings, which we have chosen to donate to mangrove and rainforest conservation projects in Cambodia, Myanmar and Indonesia.  

Our current priorities include reducing our office and employee carbon footprint; promoting slow travel and low carbon holidays; creating internship opportunities and recognising staff commitment to the local community by giving paid time off for volunteering.  

ETG work with travel agents across the UK to deliver tailor-made holidays to Asia. Sam Clark added, “By working with a B Corp certified tour operator, agents have concrete evidence to show their clients they go the extra mile to deliver ethical and environmentally friendly holidays.”  

CURIOUS ABOUT THE B CORPORATION JOURNEY?

Visit the B Corporation website to find out more about what it means to be certified.

Alternatively, get in touch with a member of our team on 020 7924 7133 .

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