Avoid Overtourism: 5 Asian Alternatives to Crowded Destinations

What is Over-tourism? 

Overtourism happens when too many travellers flood a destination, putting strain on the local environment, community, and way of life. Think long queues, sky-high prices, and local frustration bubbling just under the surface. Imagine arriving at your dream destination only to find that half the world had the same idea. These days, popular spots like Venice, Barcelona, and Hawaii are groaning under the weight of too many visitors, sparking protests, environmental damage, and a growing sense of unrest among locals.

How do you avoid Over-tourism on holiday? 

Simple. Choose places that aren’t swamped by selfie-sticks but still serve up incredible culture, scenery, and atmosphere. Asia’s full of them—you just need to know where to look. And that’s where we come in. 

While they’re not always like-for-like swaps, these off-the-tourist-trail destinations capture the essence of some of the overcrowded favourites—allowing you to enjoy the highlights without the stress. Let’s take a look at some over-touristed spots and suggest some fantastic, crowd-free alternatives that offer all the beauty and culture without the chaos:

Top 9 Alternatives to Overtouristed Hotspots 

Here’s your easy swap sheet for a more peaceful, meaningful escape.

1. What is a quieter alternative to Barcelona for art and culture? 

Barcelona’s got Gaudí, but it’s also got gaudy levels of tourists. Try Battambang, Cambodia. It’s got colourful French architecture, riverside cafés, and a thriving art scene—all without the chaos. Barcelona’s great, but you shouldn’t need a booking for a coffee.

Recommended holiday: Discover the Hidden Gems of Cambodia 

2. Which Vietnam spot beats Mallorca’s beaches?

Mallorca’s beaches are lovely, if you don’t mind sharing them with half of Europe. Why not head to Phong Nha in Vietnam? Here, the waters are electric blue, the jungles are lush, and the vibe is as chilled as can be. Phong Nha offers a relaxing escape where you can connect with nature and local communities far from the madding crowd. 

Recommended holiday: A Different Side of Vietnam. 

3. Amsterdam too busy? Try Cao Bang. 

Amsterdam’s party scene might have finally worn out its welcome with the locals, leading to strict new rules and a growing backlash from residents. But who needs rowdy tourists when you can have Cao Bang’s canals and scenery all to yourself? Northern Vietnam’s best-kept secret has towering mountains, the breathtaking Ban Gioc Waterfall, and a culture so rich you’ll feel like you’ve struck gold. And the best part? You won’t be dodging bicycles or party boats. Just natural beauty and peace.

Recommended holiday: Northern Frontier Vietnam Adventure 

4. Is there an Asian destination like Hawaii, but without the crowds?

Hawaii’s aloha spirit is feeling a bit frayed under the weight of tourists, but Sumba in Indonesia should be your new go-to. With volcanic scenery that rivals Hawaii and hotels like Cap Karoso and Maringi making it more affordable than ever, West Sumba offers wild beaches, striking landscapes, and a vibe that’s still refreshingly under the radar. It’s like Hawaii before the crowds—the kind of chill you’re actually after.

Recommended holiday: Original Adventures Java & Sumba. 

5. Where can I go instead of Venice for culture and riverside charm?

Venice is so overrun with tourists that it’s introduced a visitor fee and is practically likened to a theme park. Thankfully, it’s also banned big cruise ships. For a rich cultural experience with less commercialisation, try Luang Prabang in Laos. This UNESCO World Heritage site is known for its scenic riverside location, serene monasteries, and pretty architecture—a far cry from Venice’s crowded streets. You can also go on a scenic boat ride on a traditional, wooden river cruiser rather than an overpriced gondala.

Recommended holiday: Luang Prabang-Hanoi Overland, featuring a cool route with no domestic flights, linking Hanoi and Luang Prabang overland.

6. For a misty, magical retreat: Hallstatt out, Mae Hong Son in.

Hallstatt’s Instagram fame has brought a deluge of tourists, threatening its idyllic charm. If you’d prefer your mountains misty and your temples tranquil, Mae Hong Son in Thailand is the answer. Nestled near the Burmese border, it’s all about peaceful landscapes, ethnic diversity, and traditional wooden temples—and not a selfie stick in sight. Just how nature (and monks) intended.

Discover holiday: Hidden Hotels and Secret Adventures

7. Steer clear of Málaga. Visit Ninh Binh, instead.

Málaga’s tourism boom has led to housing shortages and increased living costs for locals. In stark contrast, Ninh Binh offers breathtaking natural landscapes with limestone karsts, winding rivers, and ancient temples—often referred to as “Ha Long Bay on land.” It’s a peaceful, picturesque setting far removed from the overcrowded beaches of Spain. And you can hop in a boat or cycle between temples without inhaling exhaust fumes or crowds.

Recommended holiday: Countryside, Caves and Beaches of Vietnam

8. Oaxaca too busy? Try lakeside Phayao

Oaxaca is facing significant local resistance due to gentrification and rising living costs caused by tourism. Phayao in Thailand, however, feels like a quiet cup of tea after a double espresso. Temples, lakes, and a whole lot of space to breathe. It’s the perfect spot for a rich, immersive experience with fewer tourists and a strong sense of authenticity. 

Recommended holiday: Slow-paced Thailand

9. Can I skip Machu Picchu but still get that epic feeling?

Yes—try the Pekoe Trail in Sri Lanka. Machu Picchu’s crowds have reached peak picchu, with preservation concerns making it harder to enjoy those iconic views. Swap it for Sri Lanka’s Pekoe Trail, where you’ll hike through emerald tea plantations and quaint villages without the tourist traffic jam. The views are just as incredible with jaw-dropping panoramas, but the experience? Infinitely more peaceful. No queues, just quiet. And an incredible cuppa at the top.

Recommended holiday: Slow Travel with Teardrop Hotels

Tourism Should Be a Two-Way Street

At ETG, we believe travel should be enriching for everyone involved, it should be a win-win, benefiting both travellers and the communities they visit. Sadly, in many over-touristed destinations, this balance has been lost, leading to local resentment, environmental strain, and cultural dilution.

By choosing lesser-known, off-the-tourist-trail locations, and engaging in responsible tourism, you can enjoy more meaningful holidays while distributing the economic benefits of tourism more evenly, reducing the environmental impact, and enjoying more genuine, meaningful connections with local people.

Better for the planet, better for people, and much better for your holiday stories.

For a personalised and ethical luxury holiday, have a chat with one of our travel experts. 

Ready to trade the mundane for the magical?

Let’s start planning your next great adventure today. 

Head to our website for more ideas and information about travelling to Asia.

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