Kota Bharu serves as a good place to break the journey when connecting east and west Malaysia. For example, between Belum National Park and the east coast islands. Additionally there are direct flights from Kota Bharu to Borneo so it serves as an interesting linking point for itineraries combining Peninsular Malaysia with an in-depth wildlife extravaganza in Borneo.
The city has plenty to see in terms of interesting museums and architecture and we can arrange a guided tour including a chance to taste some of the delicious local food. You could even try a traditional Malay cookery class here.