Sara Wells - Experience Travel Group

Sara caught the travel bug early and, frankly, never looked back. After university, she squeezed in sabbaticals before turning her travel addiction into a career. She worked for two of the UK’s top tour operators, designing bespoke holidays to India and Sri Lanka, before bringing her expertise (and boundless enthusiasm) to Experience Travel Group.

Few know India quite like Sara. She’s been over ten times (and counting), teaching English at an SOS Children’s Village in Madhya Pradesh, doing fieldwork in Kerala and West Bengal, and even driving a colourful tuk-tuk 1,500 miles from north to south, veering well off the beaten track. (Ask her about the hairiest moments!).

Sure, she knows the honeypot sights, but it’s the lesser-known gems that light her up: the homestays, food and textile markets, remote temples, and quiet spiritual spots that rarely make it into guidebooks (and certainly not your average Google search).

With Sara’s expertise built up over nearly two decades, you’ll see shades of India that most travellers miss and have a whole lot of fun.

Chat with Sara

She’s also well-versed in Bhutan’s gloriously off-grid landscapes, monasteries and meaningful encounters. And Nepal, where she hunted for the ETG edge and uncovered the country’s wonders beyond the treks: heritage towns, delicate crafts, and heart-warming rural communities.

Sara also has a soft spot for Sri Lanka. On her most recent work recce, she explored the ancient ruins of the less-developed North Central Province and wandered the quiet beaches of Jaffna. On a personal trip, she loved taking over a villa with her extended family – an experience packed with plenty of special moments that linger long in her memory.

The Maldives is her (not-so-secret) guilty pleasure, especially after a culture-packed Sri Lankan adventure.

And then there’s tranquil Thailand, one of the latest strings to her bow.

“So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover.” – Mark Twain

Sara’s Destinations

Sri Lanka

India

Nepal

Bhutan

Oman

Thailand

Borneo

Multi-Destination

Some of Sara's Favourite Hotels

Discover some of her top picks, from humble homestays to thrilling safari lodges.

Giveback

Nepal - Homestay

Hemjakot Community Homestay

India - Eco/Adventure

Mela Kothi – Chambal Safari Lodge

East & North East India - Deluxe

Glenburn Penthouse

Bhutan - Luxury

Gangtey Lodge

Feedback from Sara’s Travellers

Great holiday with no worries

We had a 13 day trip to Bhutan [via] Kathmandu. We had the same guide and driver and a detailed itinerary... We flew from London to Kathmandu for two nights at the Dwarikas Resort which was like a retreat. Then to Bhutan to visit several cultures... We did our hike up to Tigers Nest at the end of our trip which meant we were already acclimated and had done a few other treks beforehand. It also meant we ended our holiday on a real high!

Millie

11 May 2025

A bespoke adventure that delivered on every interest of our family

A bespoke itinerary brought us into close contact with the hospitable people of India away from the overly trodden traveller routes. Sara took the time to understand the interests of each family member and helped to put together a unique itinerary that really reflected that.

Cat

6 January 2025

Highlights of East India

We had a wonderful trip to Calcutta, Sikkim and Darjeeling. ETG know their stuff and it goes without saying that they get all the logistics just right... But above all Sara was careful to explore what it was that we wanted from our trip and then to use her expertise and knowledge of the destination to develop a mix of interest, exploration and relaxing comfort which went beyond expectation.

Judith

11 December 2018