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Team members at Experience travel Group

Here to help you follow your curiosity

Meet the ETG Team

Team members at Experience travel Group

No surprises here: wonderful travel is very much a wonderful people thing.

Which is why we work so hard to find such good local partners across Asia.

All carefully chosen, checked, and commended, so wherever in the world you go, you can always be sure that you’re always getting the spirit of Experience Travel Group.

The same goes for our talented Travel Team in London, who design thoughtful holidays for curious travellers like you – each one crafted with care and creativity. And decades worth of first-hand knowledge.

If you’re wondering what an ETG holiday feels like, read a few of our mentions in the press here.

Or hear it straight from our travellers here.

The Travel Team

Our experts travel often, know their patch like the back of their hand, and aren’t afraid to say what’s what. That’s why they’re so good at planning holidays that really work.

Whether you’re curious about Asian street food, wildlife, architecture or gorgeous hotels, your consultant will design an imaginative itinerary, bespoke to you.

Every ETG adventure is designed to reveal the fabric of the destination: through our immersive experiences, hotels with real character, and secret moments that’ll linger long in your memory.

illustration of Holly

Holly Newing

Head of Travel & Travel Consultant

Sri Lanka, The Maldives, Vietnam, Cambodia, Borneo, Indonesia, Thailand, Laos & Myanmar

Sara Wells

Travel Consultant

India, Sri Lanka, The Maldives, Thailand, Bhutan, Oman & Borneo

Lola Pasquier

Travel Consultant

India, Sri Lanka, The Maldives, Thailand & Indonesia

Chione Armstrong

Travel Consultant

Vietnam, Cambodia, Thailand, Borneo, Oman & Laos

Ella Theaker

Travel Consultant

Cambodia, Thailand, Vietnam, Laos & Indonesia

Lynsey Brett

Travel Consultant

Sri Lanka & Vietnam

Alesha Walton

Travel Consultant

Sri Lanka & Oman

Zoe Forte

Travel Team Support

The Founders

 

Back in 2004, Sam, Tom and Melissa co-founded Experience Travel Group, driven by a shared obsession with thoughtful luxury travel.

We pioneered immersive experiences like street food tours and community-led tours in remote regions, allowing ETG travellers to delve deeper than the standard tours. The goal was simple: more connection, less box-ticking. That spirit still guides us today, and we’re always developing our eye-opening experiences with our trusted partners across this special part of the world.

Over the years, we’ve grown older and (somewhat) wiser, built a brilliant team, and had families. So naturally, ETG has happily evolved to offer fun family holidays, too.

Read more on the founders’ story here.

Sam Clark

Co-Founder & Director

Tom Armstrong

Co-Founder

Melissa Nicholas

Product Director

Behind the Scenes

And behind the scenes, the wider ETG crew keep everything ticking along, helping to share the magic of Asia.

Sam Carr

Finance Manager

Nick Clark

General Manager

Deanne Barker

People & Office Manager

Jamie Owen

Product Exec

Bich Thu

ETG Vietnam Representative

Ishan Thrimanne

ETG Sri Lanka Representative

Gusta Falconer

Content Marketing Exec

Rosanna Neophytou

Head of Marketing

Siobhan Totterdale

Performance Marketing Exec

Jamie Graham

Operations Exec

James Wilmshurst

Head of Operations

Mansi Punjani

Operations Exec

As Seen On…

Featured, Reviewed & Recommended

Don’t just take our word for it, Experience Travel Group have been featured and recognised by the industry’s top travel and news publications for close to two decades.

The Times logo