Much of the industry calls itself tailor-made. In reality, many rely on pre-designed itineraries.
We do things differently at Experience Travel Group.
We design and operate our experiences ourselves. We employ and train our own guides. We operate our own experiences. And every journey begins from first principles: around you, and around what a place truly demands.
Nothing we suggest is accidental – from who meets you at the airport to how your days unfold.
How we differ
Operations
Most travel companies curate and resell. We design and run. Each one unique.
Our holidays are not bookable online and not built for mass consumption. That control allows us to shape standards, train properly, and refine constantly.
It also means we are accountable for what happens on the ground.
Guides
The right guide defines a journey. We’re uncompromising about who represents us.
Our guides are selected not only for their knowledge, but for their judgement: their ability to read the room, adapt the pace, and bring a place to life without performance. They have the autonomy to adapt when it serves you – whether that means lingering somewhere unexpected or quietly reshaping the day.
Our Partners
We’ve been operating for over 20 years. Our relationships on the ground reflect that.
We work closely with a small number of trusted partners, co-developing and refining experiences together. These aren’t transactional arrangements; they are working relationships built on shared standards and many years of cross-collaboration.
That continuity is part of what allows our trips to feel seamless.
Our Ingredients
Immersive Experiences
We design journeys around depth rather than checklists.
Each experience is chosen for the perspective it offers and the part it plays in the wider flow of the trip. Our guides open doors and forge connections you would not find on your own, bringing places to life in ways that feel natural and immersive.
A Give Back Experience
Our journeys usually include a dedicated Give Back experience, designed closely with our partners.
These carefully chosen encounters contribute beyond the purely economic while inviting deeper connection and understanding. They are considered moments where your presence carries meaning, enhancing the enjoyment of the holiday.
The Secret
A well-planned holiday does not fill every hour. We design with space built in, allowing time to absorb, linger or enjoy the unexpected moments woven in along the way. Much of what makes it work lies in preparation, relationships, judgement and knowing when to add something special.
Designed around you
Our Travel Team Don’t Earn a Commission
We don’t believe travel advice should be incentivised.
There’s no pressure on our consultants to sell hard or fast, no incentive to push your holiday down a particular path.
Their only responsibility is to design the right journey for you – through a detailed conversation, careful consultation and clear, experience-led recommendations.
It keeps the focus where it belongs: on you. No cookie-cutter templates. No off-the-shelf itineraries.
Book with Confidence
Every holiday you book with ETG comes with full financial protection. We are ATOL-protected and members of AITO (The Association of Independent Tour Operators) and ABTA (The Association of British Travel Agents) – giving you peace of mind from the moment you confirm.
You pay a 20% deposit to confirm your holiday. Until your balance due date, you can change any aspect of your trip for free (except for committed costs). You can upgrade hotels, experiences and flights, change destination, or even create another holiday if you’ve changed your mind. No admin fees. Ever.
We also include a guide tip within your upfront cost, shared fairly between those who look after you. It ensures they are properly rewarded and removes uncertainty from the experience.
We aren’t for everyone.
And that’s intentional.
We don’t prioritise volume over depth.
We don’t design tick-box itineraries.
We don’t cram every landmark into a single trip.
And we’re not a flight-and-hotel operator.
If you want to move quickly, compare packages, and secure the lowest price, we’re not the right fit.
If you care how a journey is designed, not just where it goes – we should talk.
Every trip we create begins with a proper conversation and a blank page. If you’re ready to travel that way, we’re ready to begin.
