Sam's Biog

Sam is one of our co-founders. He spent two years in Sri Lanka researching and developing the distinct Experience Travel Group feel. However, this process was interrupted by the Asian tsunami of 2004 and the ETG team (then just Sam and Tom) rolled up their sleeves and became ‘Aid Sri Lanka’ for 6 months instead.

The Sri Lanka experience was ready to launch again in 2006, by which time Sam and Tom had been joined by Melissa and Southeast Asia had also been thoroughly scoured for distinctive experience-based holidays. 16 years later and the team has grown to 20 in the UK and a further 5 in Asia, not to mention 100’s of partners and guides who work for us on a semi-permanent basis throughout Asia. The travel collective that Experience Travel Group now represents is Sam’s proudest achievement. 

Asia has always been a feature of Sam’s life, from backpacking round India as a 19-year-old, to meeting his Kiwi wife on a beach in Thailand. More recently, apart from a fair amount of travelling to meet ETG’s travel collective around Asia, he has travelled with his wife and children all over Asia and considers himself something of an expert in long-haul travel with kids.  

Sam’s other specialist subject is being tall in Asia. His 6’7” frame is noticeable in the UK, but faintly ridiculous in short-statured Asia. There’s barely a door frame on which he hasn’t struck his head throughout the region and the story of how he accidentally knocked a house down is a favourite with local friends in Sri Lanka.

If you have children and would like to discuss the best family experiences, call Sam today on 020 3598 2070.