Staff Profile

Sam Clark

Area of expertise

Sri Lanka, India, Indonesia, Thailand and Family adventures. Co-Founder and Director

Direct Line

020 3598 2070

Sluggish and sedentary peoples, such as the Ancient Egyptians - with their concept of an afterlife journey through the Field of Reeds - project on to the next world the journeys they failed to make in this one.” Bruce Chatwin, The Songlines

Sam's Biog

Sam is one of our co-founders. He spent two years in Sri Lanka researching and developing the distinct Experience Travel Group feel. However, this process was interrupted by the Asian tsunami of 2004 and the ETG team (then just Sam and Tom) rolled up their sleeves and became ‘Aid Sri Lanka’ for 6 months instead.

The Sri Lanka experience was ready to launch again in 2006, by which time Sam and Tom had been joined by Melissa and Southeast Asia had also been thoroughly scoured for distinctive experience-based holidays. 12 years later and the team has grown to 23 in the UK and a further 5 in Asia, not to mention 100’s of partners and guides who work for us on semi-permanent basis throughout Asia. The travel collective that Experience Travel Group now represents is Sam’s proudest achievement. 

Asia has always been a feature of Sam’s life, from backpacking round India as a 19 year old, to meeting his Kiwi wife on a beach in Thailand. More recently, apart from a fair amount of travelling to meet ETG’s travel collective around Asia, he has travelled with his wife and children all over Asia and considers himself something of an expert in long haul travel with kids.  

Sam’s other specialist subject is being tall in Asia. His 6’7” frame is noticeable in the UK, but faintly ridiculous in short-statured Asia. There’s barely a door frame on which he hasn’t struck his head throughout the region and the story of how he accidentally knocked a house down is a favourite with local friends in Sri Lanka.

If you have children and would like to discuss the best family experiences, call Sam today on 020 3598 2070.


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Favourite Place

THE place for family downtime...

Most Memorable

Bangkok is a tough city to crack. But it’s full of surprises. I thought I knew it all after 20 or so visits, but this cycle trip was a real eye opener. It opened up a totally different side to a city I love

Signature Itinerary

Sri Lanka just works so well for a family trip and I’m lucky enough to have visited ‘en familie’ twice and the kids still talk about it. Don’t rush is the motto!

Top Tip

Take your time, mix it up and go with the flow