Do you like the sound of exploring an evocative temple in a little-known Thai town? How about picking fresh herbs from the garden in a charming homestay? Or going for a dip in a glorious mountain lake without another tourist in sight?
As beautiful as Thailand may be, there is no denying that it has a very popular tourist trail. ‘Hidden Thailand’ is our selection of sample holidays that show you the kind of remarkable experiences you could have when you veer from the trodden path.
Most holidays featured here avoid the “must-see sights”, and focus on traditional parts of lesser-visited cities. When a beach stay is included, it is in one of the quieter islands that few tourists know about.
We can, of course, tailor your luxury Thailand holiday to include some of the more well-known sites, albeit with an added twist to give your trip a different flavour to a typical package holiday.
However, 'Hidden Thailand' trips are perfect for those who prefer a holiday with a difference, or perhaps for those who visit the country for the second (or third, or fourth) time.
We have curated many of these experiences in partnership with remarkable local partners who are passionate about responsible tourism and showing travellers an authentic side to Thailand. And getting “off-the-beaten-track” is surprisingly easy - some of Thailand’s best-kept secrets are just an hour or two from popular tourist spots!
As ever, these are just a starting point. Your Thailand holiday with Experience Travel Group (ETG) will be designed exclusively for you.
Hidden Holidays in Thailand

Classic ETG Thailand
A gentle way to take-in the more well-known sights. Charming and relaxing accommodation combined with unique insider experiences.

Hidden Hotels and Secret Adventures
A thoroughly unique and rewarding take on Thailand. Explore in depth way beyond the typical tourist route.

Natural Beauty and Local Life
Immerse yourself in Thailand's natural beauty, rich culture and unique traditions before relaxing on a quiet beach.